Now, in its 6th year, the 2015 Conference will be held in Toronto, Canada from July 27 to 29, 2015. From its inception, the conference has focused on the best practices for studying the impact and implications of social media on society. Organized by the Social Media Lab at Ryerson University, the conference provides attendees an opportunity to exchange ideas, present their original research, learn about recently completed and work-in-progress studies, and strengthen connections with their peers. Topics of interest: Social Media & Small Data; Social Media & Big Data; Social Media Impact on Society; Theories & Methods; Online/Offline Communities; Social Media & Mobile.